Posted: November 11, 2022
The forecast for growth from the plant-based food and drink sector over the next 10 years is compelling. Across so many Western economies, plant-based products are the new kids in town, with a mostly young and affluent consumer base driving the trend towards them. Opportunities are aplenty for the growing list of manufacturers in the space.
A crucial part of capitalising on this growth is international expansion. Only through expanding into new markets can start-ups really profit from this unrelenting increase in demand. It opens producers up to far more customers, protects against economic downturns, the benefits are endless.
But the prospect of international expansion for plant-based start-ups is a daunting one. Understandably. There are a whole host of logistical challenges when getting product abroad:
- Customs and compliance
- Temperature-controlled transportation
Consequently, wta group has launched our research paper, ‘From niche to mainstream to international. Creating an international expansion strategy as a plant-based brand.’ The aim is to tackle these challenges head on. Giving new plant-based food and drink producers wings to fly on the international stage.
Exploring the most profitable markets for plant-based goods
For internationally minded food and drink producers, choosing the right market to expand into is crucial. Our whitepaper explores the key considerations you need to take when making that decision. Looking at the data to determine which markets are the most profitable for plant-based goods, who has the most exciting growth forecasts and open-minded customer base. It also considers cultural differences between nations, a key factor for all food and drink exports.
Customs and compliance: simplified
We know from experience, customs and compliance is endlessly the biggest challenge for food and drink exporters. There are many documentation requirements, depending on the destination country. The whitepaper clearly outlines 5 must-haves for getting your goods through customs and highlights the most common customs snags for vegan brands.
Storage and temperature-controlled freight that protects food quality
A primary concern for exporters is maintaining food and drink quality. Our research paper explores the vital considerations for exactly that. How to achieve pristine quality, regardless of transport method, giving products the maximum time to sell.
“It’s such an exciting time for the plant-based food and drink space. Having worked extensively on the supply chains of leading brands like Meatless Farm, we feel so well placed to help more businesses in this space.” Samantha Mitchell, WTA Food Associate Director.
This whitepaper is the latest rollout from our specialist food team at WTA, which has grown from 2 dedicated staff to 8 in just 18 months. Our team processes more than 20,000 food shipments a year, to 63 different countries across 6 continents.
Understanding that the logistical needs of businesses in this space are significantly more specialist than regular businesses is key to our customer service success. We are therefore continually building out our expertise in the area and enhancing the service.
Vegan produce is leading the world towards a more sustainable and cruelty free destination. At wta group we are determined to help exciting and innovative businesses in this space achieve those aims. That is why we're so proud of this whitepaper. You can download it for free below.
Alternatively, reach out to me below to answer any questions on your logistical needs as a plant-based food and drink exporter.