Case study: Butternut box

A tail of success in pet food logistics

The challenge

Butternut Box were having difficulties with waiting charges and delays on their European freight movements between Poland, the Netherlands and the UK.

They needed a logistics provider which was experienced in transporting food internationally. One that could give them a dedicated point of contact, rapid responses and would protect the pristine quality of their goods.

For Butternut Box, their food quality is a key differentiator, and this couldn’t be compromised by poor logistics. Logistics which ended up costing more in delays and fines.

Key goals:

Reduce waiting charges
Improve communication
Food quality maintained


Creating the pawfect solution

Butternut Box began working with WTA in 2022, initially just on their food movements between Poland and the UK.

From day one we ensured prompt communication, meaning they were continually in the loop on the transportation of
their food. This was made possible through a single point of contact at WTA, managing the entire account, ensuring
complete accountability.

Owing to our exceptional communication and experience in food and beverage customs, things were going rather smoothly between Poland and the UK. Consequently, WTA rapidly accrued responsibility for more aspects of Butternut Box’s supply chain. We’re now assisting on both import and export of products and machinery from the UK to several EU destinations.

Through our highly-reputable and ESG approved partners, coupled with our speedy customs procedures, waiting charges are minimised and the quality of Butternut Box’s food remains pristine in transit.

“WTA provides a fantastic end-to-end service exporting our pet food to the dogs of Europe! We receive regular updates on the progress of each trailer, and if an issue ever arises, they are always on hand to help as best they can. The regular day to day communications really give a personal touch and make you feel like a valued customer. The most important updates, however, are of course of Angus rocking our merch and enjoying our products. Would highly recommend to anyone needing a reliable and customer focused logistics provider.”
Louise Twidle, Export Coordinator, Butternut Box

The future

Our record is built on innovation, so we aren’t stopping here. Right now, we’re in the process of bringing data-driven KPI reporting to Butternut. Using our industry-leading visibility platform, we’re able to accurately report on-time deliveries, waiting charges and late collections.

With this data, we’ll work with them to improve supply chain performance across these key areas.

But our visibility offers far more than that. Butternut Box are getting access to carbon emission tracking, cost and timing breakdowns, live chats with our team and much more.

Our experts are also working to support them with exciting international expansion plans into more countries. We’re big believers in partnerships, not transactional freight forwarder relationships. Our experts operate across 679 trade lanes and are delighted to advise them on new markets.

Gerry Power 2

“Shippers should demand more of their forwarder than just moving freight. These value-added services, whether that is visibility or consultancy, can really turn a supply chain from functional, into a competitive advantage. That is what we are working to achieve with Butternut Box in 2023 and 2024.”

- Gerry Power - UK Country Director - WTA

WTA food in numbers

What our other customers say...

Rebecca Johnson, Logistics Manager, Silver Spoon

“I have worked with WTA for three years. The service they provide is fantastic… They are very adaptable at dealing with change and assisting with last-minute transport requirements.”

Nicky Else, Mountney Ltd

“We have worked with WTA for many years now. They are very professional, efficient, understanding and always honest.”

Micaela Moroney, International Sales Operations Manager at The Millboard Company

“We have been working with WTA for a number of years now and their service is exceptional. They respond quickly to emails, are very efficient and will always try and work to our preferred collection dates. A pleasure to work with.”

Sam Ager, Alphatech Ltd

“Always very helpful with all enquiries we send their way and go the extra mile.”

Roberto Cantaluppi, T.S.T.S.A

“WTA means: Great partner, great business and great friends. With them always.”

James Carey, Templar Publishing

“The help, advice and service we receive is the main reason we have not been tempted away. We appreciate the passion and patience of your team.”

Aga Gruszczyk, Buyer, Knight Group

“Great communication, competitive prices, very reliable. We use WTA for almost all of our overseas exports and imports, recommend!"

Lynn McLauchlan, Magnum Cream Liqueur

“The customer service this company supplied was fantastic.”

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